E-commerce continues to develop at lightning speed and has become a real discovery for business. Thanks to this, even startups have unlimited opportunities online – you just need the right approach and the ability to interest the target audience.
The future of e-commerce promises to be no less dynamic. E-commerce development company Dinarys is confident that this niche is expecting bright transformations that will further strengthen its position in the market.
Artificial Intelligence in E-Commerce
AI is already actively used in e-commerce – technologies help improve communication with the client and optimize various work processes.
Several areas where the presence of AI is in high demand:
1. Personalization of purchases. Machine learning algorithms will help create more accurate recommendations for users by analyzing their behavior and preferences online. As a result, the client will receive an offer without even “explaining” what he wants.
2. Building more efficient supply chains. Machines will be able to improve the entire delivery system, making accurate demand forecasts and managing the supply chain with minimal errors.
3. Automation of service. Bots and virtual assistants supported by AI will provide round-the-clock service to the audience of buyers. In this process, human factors will be excluded – fatigue, absent-mindedness, etc.
4. Personal assistant. On the marketplace, you are accompanied by a personal consultant who is ready to offer the best options and accompany you throughout the entire purchase process. And this assistant works not with one, but with thousands of clients simultaneously, without loss of quality of service.
This is not a complete list of potential areas where AI will show its strengths. All that remains is to wait a little bit – the world of machine eCommerce is already closed.
Impact of AV/VR Technologies
Augmented and virtual reality open up new horizons for all participants in the e-commerce market: from buyers to sellers. AV-VR provides something that cannot be provided by other methods – interactivity.
For example:
● 3D models: buyers will be able to “examine” realistic models of purchases, evaluate the quality and functionality of goods without leaving their home;
● “Trying on” goods: for example, buyers will be able to try on clothes or see how furniture will look in their home using AR – some of these options are already being successfully tested at various sites;
● the ability to “try” a purchase before ordering: test drive a car, ride a new bike or evaluate the capabilities of a new drill – virtual reality is very flexible and can give a sense of using a product that has not yet been purchased.
AR/VT can improve the shopping experience and reduce the number of returns.
Process Automation
Automation is another important trend that eCommerce cannot do without. This primarily concerns the following areas:
● order processing: automated systems speed up the process from receiving to sending orders;
● inventory management: robotic solutions allow you to effectively manage inventory and reduce errors;
● marketing and customer service: automation allows you to more accurately target advertising, create personalized offers and manage interactions with customers.
Technological changes will open up new opportunities for businesses and unique shopping formats for consumers. We just have to wait, because the process of integrating virtual assistants has already begun.
