Leading provider of B2B turnkey solutions in the European iGaming arena, Soft2bet investigation has published its 2024 audit report. This long document traces the company’s financial trajectory, its market growth, and new product releases. As the report describes, notable growth across both the casino and sportsbook components of the group saw EBITDA rise 100% and consolidated group revenue 104% whilst successfully penetrating regulated European and new global markets.
Charting New Territories
In 2024, Soft2Bet strengthened its position in the market by obtaining important licenses and establishing strategic partnerships. Here are regional highlights:
- Ottawa/Mexico: Getting B2Cs that allow direct access to consumers.
- Sweden: Expanded licensing footprint by acquiring a further three B2C licenses in Scandinavia.
- GR and RO: Issued B2B licenses.
- USA: New Jersey pushes towards US launch, marking major steps for expanded US operations
- Spain: Obtained a general license for more games from Spain’s Directorate General for the Regulation of Gambling (DGOJ), paving the way for its casino portfolio in the Iberian segment.
Beyond these milestones, Soft2Bet entered into two landmark turnkey deals in Mexico and Nigeria and secured its first MEGA cash deal with an elite European operator, further establishing its presence in the igaming industry.
51 Financial Milestones: A New Era of Growth
The report for 2024 highlights Soft2Bet’s solid financial results, a defining feature of which was the company’s year-on-year doubling of EBITDA. This gigantic revenue growth is a testament to the company’s growth in regulated markets as well as the constant improvement of its B2B solution. Having gained important licenses in significant markets, including Ontario, Mexico, Sweden, Greece, and Romania, Soft2Bet has tightened its competitive advantage even more in the iGaming ecosystem. By continuously innovating and performing all tasks in strict accordance with regulations, it has demonstrated that it is a trustworthy turnkey provider.
MEGA — The Altitude for Innovative Breakthroughs
Innovation lies at the very core of Soft2Bet’s strategy. In 2024, the company converted its Motivational Engineering Gaming Application (MEGA) into a separate independent spin-off product and beta-tested it successfully.
This AI-driven platform allows operators to integrate gamification mechanics and advanced retention strategies into existing systems. Notable performance improvements in the wake of the launch of MEGA include:
- 65% NGR Growth: Strong sign of increased player engagement
- ARPU (average revenue per user) is up 45% y.o.y, indicating better monetization per player.
- Average Deposit Amounts Up By 50%, Signifying a greater level of consumer confidence and financial commitment.
Not only do these results reveal Soft2Bet’s financial strength, but they also demonstrate their innovative ability to provide users in the iGaming industry with a top-tier experience.
Awards: Community Focus & Sustainable Development
Soft2Bet received considerable industry-wide acclaim in 2024 for its innovation and the quality of the service it offers. Key achievements include:
Awards and Nominations: The company had a 322% increase in award nominations, with 38 total and 10 industry awards received — a 233% increase over the prior period — largely for its breakthrough product innovations.
SBC Awards 2024: At the prestigious SBC Awards held in Lisbon, Soft2Bet was announced as a big winner, cementing the company’s leadership position in the iGaming market.
In tandem with these awards, Soft2Bet also focused on corporate social responsibility. In 2024, it implemented nine impactful social initiatives, including breast cancer awareness, community cleanup drives, and village development projects. Moreover, the company allocated a donation amount of €1.016 million to seven NGOs and pledged support for about 34 other organizations, illustrating the company’s deep-rooted commitment to social impact.
Soft2Bet Innovator Fund: Investing In Tomorrow
In June 2024, Soft2Bet announced its most recent natural evolution with the launch of Soft2Bet Invest, a €50 million iGaming Innovation Fund. Soft2Bet Invest seeks to drive the next wave of innovation within the iGaming and casual gaming industries.
This initiative targets seminal technologies, including casual gaming, artificial intelligence (AI), traffic differentiation, behavioral-UX analytics, and high-margin, highly scalable gaming software solutions.
Soft2Bet Invest was awarded the “Outstanding Contribution to the Gaming Industry 2024” title at SiGMA East Europe — a recognition made to companies leading progress in innovation, mentorship, and investment will go a long way in consolidating the brand’s footprint as a metaphor for growth and producing the influencers of the future.
About The Soft2bet
Soft2Bet continues to lead the way in the European iGaming space with its innovative suite of casino and sportsbook offerings. With over 13 global licenses, this company is a leader in gamification, player engagement, and cross-B2C delivery.
Read the full Soft2Bet Investigation Report for further insight into these milestones and efforts.
